Reflecting Back on a Decade of Private Aviation

In just a few days we will celebrate the end of a very eventful decade and, most likely, the beginning of another. Lessons learned from looking backward would have to include the over-hyped advent of the Very Light Jets (VLJ’s) and the importance of remaining guarded with the next "new thing." Usually it pays to be suspicious; most early adopters are smarting from “buying the hype”.

We also saw considerable effort, time, and money invested in creating a national brand for traditional charter and aircraft management services which, I am sorry to say, also failed to reach its potential--so far. I am persuaded that we will see a successful consolidation of our segment of the private jet service business in the coming decade. However, its success or failure will depend upon solving the problem of growing larger without loosing the personal contact that I believe drives most of the buying decisions. In the end, one’s choice of a service provider is based primarily on familiarity and trust.

During the past decade we’ve witnessed innovation and advancement in nearly every other facet of private aviation. Many new and exciting technologies have been added to the cockpit and passenger cabin. We’ve also seen significant improvements in security, training, and communications brought about by an intelligent use of the Internet.

In the midst of change and growth, one fundamental truth stays constant; private jet charter is one of the most personal of services. Whatever the future holds for the private jet industry, clients will continue to rely on providers who deliver highly personal and focused attention to their particular needs.

Privacy and Personal Security

The value-proposition offered by private jet travel has always been centered on convenience, like you’re being able to: use regional airports closer to home, park your car just a few steps from the airplane, and escape the time-eating experience of the major airline terminals.

But based on today's pat-down/nude body-scan headlines, travel by private aircraft may be more about your not having to surrender your right to privacy. Regardless of where you stand on the merits or mistakes of the new TSA initiatives, now more than ever, there is a new reason to choose private aircraft.

While all airline passengers are subject to TSA requirements for physical searches of one kind or another, flying on a chartered aircraft does not. And because the TSA has its hands full (pun intended) screening millions of airline passengers each day, private aircraft are likely to remain the best alternative to today's air travel realities.

It's just another factor that can further narrow the gap between the relative costs of an airline seat and the exhilarating and relaxing experience of flying aboard one of Dreamline's pristine aircraft.

And you'll always know who you're flying with.

Welcome Dreamline Aviation

These days you hear a lot about people reinventing themselves. If "reinvention" is really just a euphemism for dealing with unexpected life changes, then the formation of Dreamline Aviation amounts to a welcome reinvention for many former Spirit Aviation team members.

On September 1st the merger of Avmark Flight, LLC into Dreamline Aviation was completed, officially marking our re-emergence as a worldwide private jet operator. We are very pleased to have re-connected to so many of our customers and friends as Avmark Flight and look forward to hearing from many more under the Dreamline Aviation banner.

The best part about running a flight service company is the privilege we enjoy facilitating your lifestyle. And now we have a full spectrum of aircraft from Gulfstreams to King Airs ready to serve your private air travel needs--whether traveling across continents or across the county. One call to Dreamline Aviation puts 25 years of experience to work for you, "24-7."

Dreamline Aviation in the Los Angeles Business Journal

We were very pleasantly surprised to see Dreamline Aviation featured in today's Los Angeles Business Journal. Have a look...

http://www.labusinessjournal.com/news/2010/jun/28/charter-business-lands-van-nuys/

Introducing Dreamline Aviation - Private Jets Worldwide

For anyone that has come through the past two years with their business and investments intact, I think congratulations are in order. By all accounts, the Great Recession has amounted to a trial of our business acumen as well as our nerve. The unprecedented changes in the business environment have required the use of muscles we forgot we had and though we might now be a little sore, we are stronger as well.

Having led a business through two earlier recessions, I have observed that private jet activity has been a reliable leading economic indicator. Months prior to a measurable decline/increase in the economic growth rates, our industry usually feels the pain/joy. With that said, I am pleased to report that our flight activity is increasing, signaling a renewed confidence in the economy and, we hope, a return to much needed job creation across the country.

At the same time we are looking forward to the nascent economic recovery gaining steam, we are also celebrating our re-certification as a world-wide FAA Approved Commercial Air Carrier. This achievement was accomplished during an era of heightened FAA scrutiny and a myriad of new regulatory requirements.

Our new charter company is called Dreamline Aviation and the personnel you knew and who worked for you at Avmark will look very familiar. With aircraft based in Van Nuys, Orange County, and the Bay Area, Dreamline is uniquely positioned to provide you premium aircraft management and flight services throughout the Western United States and the world.

As you make your summer travel plans, we hope you will let Dreamline Aviation help you take flight.

Choosing to Fly a Private Jet

The other day a client made the remark, “Mark, there are few things I enjoy more than flying in a private jet.” His comment struck me as probably the most succinct justification for using private aircraft I’d ever heard and reminded me of where we always need to focus our efforts.

The perceived value of private jet services may vary from client to client; some will value the security, some the privacy, and almost all will appreciate the convenience of flying direct without connections and to smaller airports instead of the majors.

But the real difference is in the experience itself. It ought to be something special, something you would do simply for the fun of it. Every time I fly privately I am reminded of what a rarefied experience it really is and how it’s our job to make it special every time.

For these reasons we’ve recently begun the process of formalizing what the private aircraft experience should really be and re-tuned our efforts to deliver it consistently and reliably. You will probably notice some changes to our service offering, some very subtle and some more obvious. But I think you’ll definitely notice that we’ve thought through your expectations for the experience of flying privately and have anticipated your needs better than ever.